Introduction
Metro Taxis is committed to protecting our customer privacy and takes its responsibility regarding the security of customer information very seriously. We will be clear and transparent about the information we are collecting and what we will do with that information.
By using our website you are agreeing to be bound by this Policy. Any questions regarding this policy and our privacy practices should be sent by email to info@metro-taxis.co.uk or in writing to Metro taxis Limited Geroges Road Stockport.
This Policy sets out the following:
What personal data we collect and process about you in connection with your relationship with us as a customer and through your use of our website, mobile applications and online services;
Where we obtain the data from;
What we do with that data;
How we store the data;
Who we transfer/disclose that data to;
How we deal with your data protection rights;
And how we comply with the data protection rules.
All personal data is collected and processed in accordance GDPR 2018.
What personal data we collect
Personal data means any information relating to you which allows us to identify you, such as your name, contact details, booking reference number, payment details and information about your access to our website. We may collect personal data from you when you book a taxi with us, use our website and / or App or when you contact us.
Specifically, we may collect the following categories of information:
Name, home address, e-mail address, telephone number, credit/debit card or other payment details;
Medical conditions for passengers who have special medical requirements and/or dietary requirements;
Travel history, including information related to your taxis and services booked
Information about your use of our website and/or App;
The communications you exchange with us or direct to us via letters, emails, calls, and social media.
Location, including real-time geographic location of your computer or device through GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, if you use location-based features and turn on the Location Services settings on your device and computer.
Personal details about your physical or mental health, alleged commission or conviction of criminal offences are considered “sensitive” personal data under applicable data protection laws. We will process any such data only if you have given your explicit consent, or it is necessary (for instance if you request special assistance), or you have deliberately made it public.

How your information is used
Your data may be used for the following purposes:
Providing products and services you request: we use the information you give us to perform the services you have asked for in relation to your taxis, including requested service changes;
Contacting you in the event of a taxi time change or cancellation: we send you communications about the services you have asked for and any changes to such services. These communications are not made for marketing purposes and cannot be opted-out of;
Credit or other payment card verification/screening: we use your payment information for accounting, billing and audit purposes and to detect and / or prevent any fraudulent activities;
Administrative or legal purposes: we use your data for statistical and marketing analysis, systems testing, customer surveys, maintenance and development, or in order to deal with a dispute or claim. Note that we may perform data profiling based on the data we collect from you for statistical and marketing analysis purposes. Any profiling activity will be carried out with your prior consent only and by making best endeavours to ensure that all data it is based on is accurate. By providing any personal data you explicitly agree that we may use it to perform profiling activities in accordance with this Privacy Policy;
Customer Services communications: we use your data to manage our relationship with you as our customer and to improve our services and enhance your experience with us;
Marketing: from time to time we will contact you with information regarding company promotions via e-communications. You will have the choice to opt in or opt out of receiving such communications by indicating your choice at the booking stage. You will also be given the opportunity on every e-communication that we send you to indicate that you no longer wish to receive our direct marketing material.
We will only process your personal data where we have a legal basis to do so. The legal basis will depend on the reasons we have collected and need to use your personal data for. In most cases we will need to process your personal data so we can enter into our contract of carriage with you.
We may also process your personal data for one or more of the following:
You have consented to us using your personal data (e.g. for marketing related uses);
To protect your vital interests or those of another person (e.g. in case of a medical emergency);
Only children aged 16 or over can provide their own consent. For children under this age, consent of the children’s’ parents or legal guardians is required.
How long do we hold your Data
We will not retain your data for longer than is necessary to fulfil the purpose it is being processed for. To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the purposes for which we process it and whether we can achieve those purposes through other means.
We must also consider periods for which we might need to retain personal data in order to meet our legal obligations to deal with complaints, queries and to protect our legal rights in the event of a claim being made. When we no longer need your personal data, we will securely delete or destroy it. We will also consider if and how we can minimise over time the personal data that we use, and if we can anonymise your personal data so that it can no longer be associated with you or identify you, in which case we may use that information without further notice to you.
Security
We follow strict security procedures in the storage and disclosure of your personal data, and to protect it against accidental loss, destruction or damage. The data you provide to us is protected using SSL (Secure Socket Layer) technology. SSL is the industry standard method of encrypting personal information and credit card details so that they can be securely transferred over the Internet.
All payment details are transmitted over SSL across dedicated network infrastructure (Multiprotocol Label Switching-MPLS) and stored in compliance with Payment Card Industry Data Security Standards (PCI DSS).
Third Parties
We may disclose your information to trusted third parties for the purposes set out in this Privacy Policy. We require all third parties to have appropriate technical and operational security measures in place to protect your personal data, in line with Irish and EU law on data protection rules.
Your Rights
The accuracy of your information is important to us if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at info@metro-taxis.co.uk
You can request a copy of the information that we hold about you at any time by emailing us at info@metro-taxis.co.uk or in writing to Metro Taxis Limited, Georges Road Stockport. The provision of this information is free under normal circumstances, however, a fee may be charged in certain situations to cover our costs in providing you with details of the information we hold about you.

We reserve the right to change, modify, add or remove provisions of this Privacy Policy. Any changes to this Policy will be shown here, and we recommend that you check this Policy again from time to time.